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Favourite New Cross Font

Favourite New Cross Font

August 19th, 2007  |  by Taco  |  category: From the trenches

At the moment I am working at the repro unit at Goldsmiths University of London, who had their rebranding done last year by NB studios. Their work is of the open sort of branding, having for example no palette specified. Still it’s a very new look for the college and It is my job to rework a lot of their publications.

Last year around this time I got in and was lucky to do a few posters and booklets, this time I am handed the rather more dull task of designing application forms. So, I’m all spaced out on Gotham, anally positioning text boxes and .5 rules, while occasionally (though increasingly more frequently) looking out the window, glaring at the mid-summer sun which has finally finally arrived in Western Europe.

As a second typeface, NB studios recommended the serifed Scala, which happens to be one of my favourite fonts of the moment (not just because it’s designed by a Dutchman) A funny thing is now happening at Goldsmiths, in that the 1 in Scala looks a bit like an i, and since quite a few documents here at the campus are read by robots who will mistake 1s for Is, Scala can’t be used anymore! Unless of course Mr. Majoor himself pops up to save the world.

On a more joyous note, here’s a poster I’m working on.


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UPDATE - 6 AUGUST 2007
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Since I uploaded this post, the poster in development has changed a bit. I am supposed to design a fitting template for all inaugural lectures to come - so this is definitely not going to work, but I couldn’t help myself to design a content-specific one.

Plus, update on the Scala font: As it turns out, with a quick search on fontfont, Martin Majoor has already provided the solution by creating another version of Scala in which the numbers are slightly diferent. And wouldn’t you guess it - the one’s a traditional number one.

 

Goldsmiths -France/Algeria Inaugural lecture